Writing the vision is obedience to what God has asked us to do. The simple act of doing what the Word of God says shifts us from being a passive, laid-back hearer to an active, engaged doer. Writing also brings a sense of clarity to our thoughts. Clarity is important because it provides focus. Putting pen to paper brings our desire center stage.
Once focus is achieved, it is much easier to make plans in order to bring the desire to pass. Moving the idea from your mind to paper creates a physical representation of what is to come. God is pleased when we write in faith. Hebrews says Faith is the substance of things hoped for, the evidence of things not seen. Your writing, by faith , is the material that your future victory is made of!
When things are difficult, revisiting the vision will help you stay the course. Matthew recounts Jesus being tempted by satan:. After 40 days of fasting, the Spirit led Jesus into the wilderness to be tempted by the enemy. Naturally, after 40 days without food, Jesus was hungry. The enemy tempted him three times.
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First with bread, then with the pride of proving who He was, and finally with the wealth of the world. God expresses His thoughts through His Word. We develop our natural relationships by spending time with a person, talking to them, and learning their likes and dislikes. It is in this same way that we nurture our relationship with God — by spending time with Him, talking to Him and by meditating on His word.
What do you want me to do? How do you want to use me? Ask God what He wants to do through you. His vision for our lives is far beyond what we know.
Jeremiah says that God knows the plans He has for us. Jeremiah says that we can call Him and that He will reveal things that we do not know. You don't have to reinvent the wheel to develop a powerful vision statement. Instead, use the information you already have to guide your work. A vision statement should be concise — a sentence or, at most, a few short paragraphs.
According to Falkowski, you want your entire team and organization to be able to quickly repeat it and, more importantly, understand it. However, a vision statement needs to be more than a catchy tagline. Falkowski said it should be created for your team and culture, not to sell a specific product. You can look to competitors in your industry and see what their vision statements are. This will give you an idea of how to differentiate your business values from theirs. Next, gather internal information to define who you are as a company and who you aspire to be. According to Taylor, her team established a foundational understanding of their company vision by asking probing questions about the core of their business.
How to Write a Vision Statement
These questions included what deliverables they most enjoyed working on, the partners they loved working with and the mood they hoped to create when collaborating. Don't be afraid to dream big once you gather all your information and get down to writing. Don't worry about practicality for now — what initially looks impossible could be achieved down the road with the right team and technologies.
Work on shaping a vision statement that reflects the specific nature of your business and its aspirations. Shockley said there is nothing wrong with a vision statement that is daring, distinct or even disagreeable. A goal like 'delivering an exceptional experience' applies equally to a hospital, bank or fitness club. For those interested in taking their vision one step further, Taylor recommends creating a brand vision board. It will inform your direction and priorities while challenging employees to grow. A vision statement is a tool for telling a part of this story, helping to define the business.
Write the Vision
A vision statement is a short statement to define the core ideas shaping and directing your business. By writing a vision statement you are outlining the place where your organization is headed and define what the place will look like. When you read a vision statement or, indeed, write one for your organization, you are creating a message that can answer the following questions:.
A vision statement is essentially a summary of the reasons your organization exists and the purpose of it doing what it does. Every business needs a strategic plan and a vision statement is part of this plan. The other component — a mission statement — is easily mixed with a vision statement.
In fact, many companies out there tend to combine the two. You can find one example of such act in the final section with examples — the IKEA example is a good reminder why you should understand the difference between these two statements. Mission statements are essentially based on the present.
The statements are about the idea of why the company exists, especially for the customer to understand. A mission statement has two audiences: the company, with the people working for it together with the stakeholders, and any outsider, such as customers and potential customers. On the other hand, vision statements are focused on the future. The purpose of a vision statement is to outline the future, by focusing on the values and hopes of the business.
The purpose is more about inspiring and directing, especially internally. Not all vision statements are public for this reason. Organizations sometimes want to have the vision statement just as an internal guidance of the bigger picture. Nonetheless, vision statements can be public and they can convey the outside, i.
But do you need to have a vision statement? Without a proper vision statement, you lack a clear definition of your objectives. You must have had an underlying reason to start the business and a broad idea of what you want to achieve with the project. With a vision statement, you turn this broad concept in your head into a clear message. You clarify your objectives and your ambition.
Why does it matter? Why does clarifying your future dreams help? It simply reveals the outcomes you are expecting to happen. When you have the outcomes outlined, you can naturally create a better process for achieving them. For example, with the above statements, the latter defines your urge to focus on small businesses, which can mean things like creating apps that are affordable and easy to use with limited resources. You emphasize the value of connectivity, which means you want to instill the value of communication and networking for your business.
While you might have a vision in your head, a vision statement is concrete and available for others to see. This is important in an organization because you need the different stakeholders to understand the purpose of the business. The employee and the investor have to know where you are heading in order to appropriately help you. It can help them feel more motivated and engaged, according to research.
The more engaged your employees are, the more productive they are. You can think about it from your own experience. Did you enjoy the work? Did it feel meaningful? By creating a vision statement, you are boosting the long-term success of the organization through better strategic planning. You define the values and the guiding objectives for the business, making it easier to plan future actions. So, what does a good vision statement look like?
Essentially, in order to write a good vision statement, you need to follow four common rules. These are outlined below, together with examples of both good and bad practices. The key to a good vision statement lies in the length. You can always expand your vision further and go into more detail, but the actual vision statement must be short. Compare the below statements to see how the same essential message can be said with fewer words. These are affordable solutions and people use them to feel better.
The message should also be unambiguous. Words are important because they create meaning and emotion. You need to pick the words that describe your vision clearly and have the impact you are looking for. This means avoiding business jargon and fancy talk. Get to the point and make it clear what you are trying to achieve with your vision statement. Look at the examples:. On the other hand, the first example uses words that are easy to understand and which are full of action, not ambiguity. There are two great rules for avoiding ambiguity with your vision statement:.
The vision statement should be easily understood, whether you work in the business or the industry. Although you might keep the vision statement only for the eyes of people working in the organization, you still want it to be understood without knowing much about your business or the industry. Technical jargon or reading between the lines are not qualities for a proper vision statement.
The message has to jump out and be understood within a few seconds. A vision statement is not to be deciphered. Unlike the mission statement or your business plan, a vision statement is the place for dreams. You should be ambitious in the vision statement and not focus on the realistic timeline for achieving them.
Reach for the stars with your vision statement and imagine the ideal future for your future. The final two core rules of vision statements get more detailed in terms of your specific business. First, your vision statement should always relate to your business and its values. The vision statement must be at the heart of what your business is about; the values you instill to your employees.
An example of a good and a bad, business-specific vision statement would look like:. Surely we would all hope to live a happier life, but you need to clarify a bit more why your business also believes in it and how could they help you do it. Finally, your vision statement must align with your business values. Since the aim of a vision statement is to inspire and motivate your employees and other stakeholders, you need to ensure you talk about the values you want them to exhibit in their work.
For instance, if your business is all about eco-friendly decisions, the good and the bad vision statement might look like this:. You should now have a good understanding of the building blocks of a vision statement. The above outlined the structure of a good vision statement, together with the focus points. Here are some pointers for writing your vision statement. Therefore, you need to get to the heart of what it is your business does.
Why are you operating? Where do you want to go? The best way to start thinking about this is by looking at your mission statement. Mission statement defines your business purpose and the strategies you want to use, which can be helpful in understanding where you are going.
Write the vision.
Check out the YouTube video for quick tips on writing a great mission statement. If you have an elevator pitch and you should! Goals are part of the vision because they form the basis of the long-term ideas you have for the business.